In China wird viel in das Internet, Mobile und AI investiert. Leider ist aufgrund der Sprach-, Polit- und Kulturbarrieren der Zugang zu chinesischen Informationen eingeschränkt. Dennoch erscheint jährlich ein statistischer Report – hier in der Englischen Version 4 Monate verzögert. Interessant am Abstract:
- Die intenvisve Nutzung von Smartphones
- Intensive Nutzung von mobile Payment, mobile Car Hailing und Crowdfunding
- Intensive Nutzung von mobile e-Government zur Kostensenkung
- Intensive Nutzung des Internets von Unternehmen zum Verkauf oder Organisation der Supply Chain
Es erhärtet sich der Eindruck, dass China in einigen Bereichen gleich oder weiter in der mobilen Adaption fortgeschritten ist als die USA und Europa.
Das Abstrakt aus dem Report:
I. Basic Information
- Up to December 2016, China had 731 million Internet users, with a yearly increase of 42.99 million. The Internet penetration rate reached 53.2%, up 2.9 percentage points from the end of 2015.
- As of December 2016, the number of mobile Internet users in China reached 695 million, an increase of 75.50 million from the end of 2015. Mobile netizens accounted for 95.1% of the total netizen population, while this percentage was 90.1% in 2015.
- Up to December 2016, Chinese rural netizens accounted for 27.4% of the national total, reaching 201 million, up by 5.26 million from the end of 2015.
- As of December 2016, the proportion of Chinese netizens using desktops or laptops to access the Internet was 60.1% and 36.8% respectively. The utilization ratio of mobile phones as a means to access the Internet was 5.0 percentage points more than that at the end of 2015, reaching 95.1%, and this percentage was 31.5% for tablet computers and 25.0% for TV.
- Up to December 2016, China had a total of 42.28 million domain names, of which 20.61 million or 48.7% were ended with “.CN”, and 474,000 were suffixed with “.中国”.
- As of December 2016 China had a total of 4.82 million websites, of which 2.59 million were under “.CN”.
- Up to December 2016, 99.0% of Chinese companies used computers for their office work and 95.6% were Internet users; 93.7% of them accessed Internet via fixed broadband and 32.3% via mobile broadband; 45.3% of them were engaged in online sales and 45.6% in online purchase, and 38.7% launched online marketing and promotional activities.
- The number of .CN domain names registered exceeds 20 million, ranking No.1 among global ccTLDs. By the end of December 2016, the number of .CN domain names had reached 20.61 million, increasing by 25.9% year on year and accounting for 48.7% of all domain names of China; the number of“.中国”domain names had totaled 474,000, up 34.4% annually.
II. Personal Application
Internet users up to 731 million, a figure equivalent to the population of Europe
Up to December 2016, China’s Internet users amounted to 731 million, with an Internet penetration rate of 53.2%, 3.1 percentage points higher than the world average and 7.6 percentage points higher than the Asian average1. In 2016, China had 42.99 million new netizens, with an annual growth rate of 6.2%. The total number of China’s netizens is equivalent to the population of Europe.
Mobile Internet users taking up 95.1% of the total, with an annual growth rate exceeding 10% for three consecutive years
As of the end of 2016 the number of mobile Internet users in China reached 695 million, with an annual growth rate exceeding 10% for three consecutive years. More and more individuals used the mobile phone to access the Internet, resulting in the declining use of desktops and laptops. Mobile Internet and offline economy are increasingly interconnected, which promotes the consumption model featuring resource sharing, intelligent devices and diversified scenarios.
The number of mobile online payment users up to nearly 470 million, with an offline payment habit developed
As of December 2016, China had 469 million mobile online payment users, an annual growth of 31.2%, and the proportion of mobile online payment users increased from 57.7% to 67.5%. More offline payment is made by means of mobile payment, greatly creating more payment scenarios. 50.3% of netizens pay bills through mobile payment when shopping at a physical store.
The number of online car-hailing users increasing 37.9% in half a year; ride-sharing service entering the period of standardized development
The number of online car-hailing users2 reached 168 million, representing a half-year increase of 46.16 million, or 37.9% when compared with that in the first half of 2016. Online car-hailing service is a typical service of sharing economy, playing an important role in efficiently using vehicle resources to meet travel needs of users. It has entered the period of standardized development, with related policies released.
30% of netizens practicing online philanthropies; the Internet developing a new transparent ecology for public welfare
Up to December 2016, 32.5% of China’s netizens has practiced online philanthropies, registering 238 million. New Internet-based models for public welfare include donation, crowdfunding and social network fundraising, making charitable donations more transparent, convenient and diversified.
III. Government Application
30% of netizens use e-government services and Internet pushes forward the building of service-oriented government
Up to December 2016, 239 million people or 32.7% of all netizens received e-government services based on Alipay, WeChat, government WeChat official accounts, websites, Weibo, and mobile Apps. All these interconnected platforms and their detailed service content make e-government services more smart and improve users’ happiness and satisfaction.
New-media e-government platforms cover all regions and fields to facilitate the release of government information.
In 2016, 31 provinces, autonomous regions and municipalities directly under the Central Government in Mainland China launched government Weibo and Zhengwutoutiao covering all vertical fields such as government, public security, Youth League committee, transportation, justice, etc. Governments and institutions at all levels should speed up the development of “WeChat, Weibo and news Apps” and boost the instant and transparent release of government information via the Internet.
IV. Enterprise Application
The number of China’s listed Internet companies amounted up to 91, with a total market value of more than RMB 5 trillion.
Up to December 2016, China’s Internet companies going public at home and abroad3 totaled 91, with a total market value of RMB 5.4 trillion. Among them, Tencent and Alibaba are two representatives of China’s Internet companies whose market value accounted for 57% of the total, standing at over RMB 3 trillion.
Chinese companies have gained universal access to computer and the Internet.
In 2016, the computer usage rate, Internet usage rate and fixed broadband access rate of Chinese companies respectively reached 99.0%, 95.6% and 93.7%, up by 3.8, 6.6 and 7.4 percentage points respectively from 2015. In addition, in terms of Internet applications for internal support such as those applications for information communication and finance and human resource management, the proportion of enterprises launching Internet activities maintained a growth momentum.
More than 40% companies carry out online sales and procurement, with the integration of the traditional industry and the “Internet +” being expedited.
In 2016, the proportion of Chinese companies conducting online sales and procurement respectively reached 45.3% and 45.6%, increasing by more than 10 percentage points. Against the backdrop of the fast integration of the new and traditional media, the Internet has played an increasingly important role in the marketing system of enterprises, with the proportion of companies doing marketing via the Internet amounting to 38.7%. In addition, 60% of enterprises have built a system of IT applications, increasing by 13.4 percentage points compared with 2015. In the transformation of supply chain, companies have given high priority to and brought into full play the role of the Internet.