Steven Sinofsky ist ein ehemaliger Präsident der Windows Division von Microsoft. Neu ist er VR Mitglied der VC Firma Andreessen Horowitz.
In seinem Beitrag fasst Sinofsky die WWDC 2017 zusammen als:
- iOS 11 is where there are significant advances in the kinds of apps that can be built for mobile devices. This comes from two areas. First, the changes to core user-interaction models for iOS bring what many believe are important features for “productivity” to the iPad (now iPad Pro). Second, new frameworks, but particularly for augmented reality, are moving well beyond incremental and addressing needs building today’s apps. Both ARKit and Core ML are likely more interesting than I think many believe — democratizing two key aspects of computer science that will clearly differentiate platforms going forward. Privacy remains an extremely core theme to how the product is evolving and how Apple thinks about the way apps are implemented.
- macOS High Sierra. Apple probably surprised people with some of the “features” in High Sierra but what should impress people more are the architecture and infrastructure advances. Apple has cleverly engineered work for iOS to “trickle down” to macOS which picks up the APFS file system and video pipeline work. These are a big deal for iOS but frankly an even bigger deal for macOS where it is much more difficult to deliver these reliably given the openness of the platform. There are a good share of advances in High Sierra that benefit developers as users (developers also includes creative professionals more broadly).
- Hardware Products. Delivering on “Pro” with the iPad Pro and iMac Pro is significant. The iMac answers the need for a high end workstation and does so with arguably the most powerful device available, yet in a sleek all-in-one form factor. The iPad Pro finally (almost?!) puts the iPad in a position to be a laptop for the masses, especially those who grew up only on phones. There’s a new holiday gift for everyone with the new home speaker HomePod, but in introducing this product Apple can take this category (if it is one) in a different direction like it did with home media players when Apple TV was introduced.
